About Two Roads Social

The Road Not Taken

By Robert Frost

Two roads diverged in a yellow wood,

And sorry I could not travel both

And be one traveler, long I stood

And looked down one as far as I could

To where it bent in the undergrowth;

Then took the other, as just as fair,

And having perhaps the better claim,

Because it was grassy and wanted wear;

Though as for that the passing there

Had worn them really about the same,

And both that morning equally lay

In leaves no step had trodden black.

Oh, I kept the first for another day!

Yet knowing how way leads on to way,

I doubted if I should ever come back.

I shall be telling this with a sigh

Somewhere ages and ages hence:

Two roads diverged in a wood, and I—

I took the one less traveled by,

And that has made all the difference.

Two Roads Social

As in the Robert Frost poem, Two Roads Social’s founder, Auburn Berry, prefers to take the road less traveled by.

When working with brands and creators throughout her career, she realized that there comes a point in every business’s lifecycle where they’re at a cross-roads. The business can either stay the same or make changes to grow and scale. Auburn believes that most business take the more common road or path, one that others have taken before. Her goal is to encourage businesses to consider the road less traveled by because in the end it can make all the difference.

Two Roads Social was born to support businesses in taking that leap of faith to travel down a less trodden path and encourage them to find their next chapter at the end of the road the take.

A Modern Approach

Two Roads Social's founder, Auburn Berry, is an accomplished expert in ​the External Communications and the ​Influencer Marketing industry, with a proven ​track record of 8+ years in Influencer ​Marketing and 12+ years in Social Media & ​PR. Throughout her career, she’s worked at large beauty companies as the head of external communications and was head of an influencer marketing agency. During her tenures, she's grown social accounts 600x and overseen ​brand campaigns with more than 1M creator ​partners annually.

She prides herself on building agencies that take a modern approach to marketing while focusing on business needs and goals and striving to get there effectively and efficiently.

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