We believe in taking the road less traveled
bold strategies, fresh ideas, and a smarter approach to social & influencer marketing
At Two Roads Social, we don’t chase trends—we create strategic, lasting impact. We take an unconventional approach to social media and influencer marketing, crafting campaigns that break through the noise and drive real connections.
We believe in partnerships over transactions, authenticity over algorithms, and creativity with purpose. By forging our own path, we help brands do the same—making an impact that truly lasts.
OUR Services
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Providing full-service social media management for brands and creators. From strategy support to the production of content and community management, Two Roads Social can help bring your social media channels to the next level.
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Two Roads Social supports brands in curating and activating creators and influencers in influencer programming to drive full-funnel marketing effects from awareness down to conversion.
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Two Roads Talent is a carefully curated roster of creators and influencers. Two Roads Talent helps creators collaborate and connect with brands that align with their audience, providing unparalleled support throughout the process.
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Led by founder Auburn Berry, an expert with 12+ years in Social Media & PR and 8+ years in Influencer Marketing, Two Roads Social offers tailored strategy and consulting. Whether you need a full marketing plan or on-demand guidance, Auburn provides expert insights to help your brand grow and thrive.
our partners
our partners
ZACH B. ABEL @ZACHARYBURRABEL
Travel | Points and Miles Education | Money Saving Tips
MAX DO @MAXMILESPOINTS
Travel | Finance | Credit Card Tips
Retired Air Force Pilot | Airline Recruiter
ernie meeks @flyingwithbigern
Travel | Points and Miles Education
OUR CREATORS
TRAVEL ON POINTS @TRAVELONPOINTS1
Miles to go @MILESTOGOPODCAST
Family Travel | Points and Miles | Credit Card Tips
SPENCER HOWARD @STRAIGHTTOTHEPOINTS
Travel | Points and Miles Education | Flight Reviews
Auburn Berry, founder of Two Roads Social, is a seasoned expert in External Communications and Influencer Marketing, with over 12 years of experience in Social Media & PR and 8+ years in Influencer Marketing. She has led external communications for major beauty brands and served as the head of an influencer marketing agency, driving exponential growth—scaling social accounts by 600x and overseeing brand campaigns with over 1 million creator partners annually.
Through her work with brands and creators, Auburn recognized a pivotal moment in every business’s journey—a crossroads where they can either maintain the status quo or embrace change to scale and evolve. While many take the familiar path, she encourages businesses to explore the road less traveled, believing that this choice can make all the difference.
Two Roads Social was founded to help brands take that leap, guiding them toward their next chapter with confidence. Auburn is dedicated to building modern, results-driven marketing strategies that align with business goals, ensuring success through innovation, efficiency, and a forward-thinking approach.
"Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference."
– Robert Frost
